Focusing on Desirability Versus Feasibility: the Influence of Fit Between Goal Progress and Construal Level on Subsequent Self-Regulation

This research examines the relationship between goal progress and construal level and its influence on subsequent goal pursuit. Across four studies, we show that greater goal progress induces higher-level construals and that as people perceive greater goal progress, abstract thinking is more likely to promote goal-consistent behavior than concrete thinking.



Citation:

Jooyoung Park and William Hedgcock (2013) ,"Focusing on Desirability Versus Feasibility: the Influence of Fit Between Goal Progress and Construal Level on Subsequent Self-Regulation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Jooyoung Park, University of Iowa, USA
William Hedgcock, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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