It's the Journey That Matters: the Effects of Feelings of Movement Toward a Goal on Reward Value
The present research focuses on a novel aspect of goal pursuit: feelings arising from movement towards the goal. We show that people get pleasure from a sense of moving forward, and the positive feelings evoked from movement are attributed to the reward associated with goal attainment, enhancing its value.
Jongmin Kim, Nathan Novemsky, and Ravi Dhar (2013) ,"It's the Journey That Matters: the Effects of Feelings of Movement Toward a Goal on Reward Value", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jongmin Kim, Singapore Management University, Singapore
Nathan Novemsky, Yale University, USA
Ravi Dhar, Yale University, USA
NA - Advances in Consumer Research Volume 41 | 2013
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