Anticipating Sharing and Preference For Hedonic Products
Consumers often share products with others. We examine how anticipating sharing products with others shifts product preferences. We find that anticipating sharing products with others leads people to select more hedonic versus utilitarian products.
Citation:
Peggy Liu, Gavan Fitzsimons, and Jim Bettman (2013) ,"Anticipating Sharing and Preference For Hedonic Products", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Peggy Liu, Duke University, USA
Gavan Fitzsimons, Duke University, USA
Jim Bettman, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Presidential Address
Stacy Wood, North Carolina State University
Featured
G4. That's So Sweet: Baby Cuteness Semantically Activates Sweetness to Increase Sweet Food Preference
Shaheer Ahmed Rizvi, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Paul Richard Messinger, University of Alberta, Canada
Featured
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management