Towards Understanding the Interplay Between Culture and Goals
We show in the field and the lab that independent (interdependent) cultural values increase motivation for pursuing attainment (maintenance) goals. We further show that this effect is driven by the congruence between higher-order goals reflecting cultural values and lower-order consumption goals, and is independent of the influence of regulatory focus.
Haiyang Yang, Antonios Stamatogiannakis, and Amitava Chattopadhyay (2013) ,"Towards Understanding the Interplay Between Culture and Goals", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Haiyang Yang, Johns Hopkins University, USA
Antonios Stamatogiannakis, IE Business School - IE University, Spain
Amitava Chattopadhyay, INSEAD, Singapore
NA - Advances in Consumer Research Volume 41 | 2013
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA
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Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
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Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
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