Scarab Beetles Among the Sheep and Goats: Some Choices Are Just Meant to Be Made

Adding to literatures on irrational beliefs and meaningful coincidences, we introduce synchronicity to consumer research and develop consumers’ belief in signs as a moderator. Importantly, we show congruence between synchronous events is unnecessary for events to become meaningful signs for consumers motivated to construct meaning out of the synchronous events.



Citation:

Thomas Kramer, Caglar Irmak, and Cristobal Barra (2013) ,"Scarab Beetles Among the Sheep and Goats: Some Choices Are Just Meant to Be Made", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Thomas Kramer, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA
Cristobal Barra, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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