Scarab Beetles Among the Sheep and Goats: Some Choices Are Just Meant to Be Made
Adding to literatures on irrational beliefs and meaningful coincidences, we introduce synchronicity to consumer research and develop consumers’ belief in signs as a moderator. Importantly, we show congruence between synchronous events is unnecessary for events to become meaningful signs for consumers motivated to construct meaning out of the synchronous events.
Citation:
Thomas Kramer, Caglar Irmak, and Cristobal Barra (2013) ,"Scarab Beetles Among the Sheep and Goats: Some Choices Are Just Meant to Be Made", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Thomas Kramer, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA
Cristobal Barra, University of South Carolina, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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