Losing Control: When Physical Cleansing Intensifies Cheating For High Self-Controls

We show that washing one’s hands with soap and water licenses cheating behavior, and that this effect is stronger for individuals who exhibit chronic levels of high self-control. The results add to the growing literature on embodied cognition.


Tracy Rank-Christman and Maureen Morrin (2013) ,"Losing Control: When Physical Cleansing Intensifies Cheating For High Self-Controls", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Tracy Rank-Christman, Rutgers University, USA
Maureen Morrin, Temple University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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