Sex Hormones & Economic Decisions: the Effect of Testosterone on Financial Risk Depends on Social Context

While testosterone is known to drive sexual behavior, does testosterone level influence risky financial decisions? We show that testosterone is differentially associated with decision making depending on the context: higher testosterone predicts less tolerance of social unfairness in negotiations, but predicts greater risk aversion in economic decisions made independently.


Steven J. Stanton, O'Dhaniel Mullette-Gillman , Crystal Reeck, Charlotte Mabe, Kevin S. LaBar, and Scott A. Huettel (2013) ,"Sex Hormones & Economic Decisions: the Effect of Testosterone on Financial Risk Depends on Social Context", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Steven J. Stanton, Oakland University, USA
O'Dhaniel Mullette-Gillman , National University of Singapore, Singapore
Crystal Reeck, Columbia University, USA
Charlotte Mabe, Duke University, USA
Kevin S. LaBar, Duke University, USA
Scott A. Huettel , Duke University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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