Sex Hormones & Economic Decisions: the Effect of Testosterone on Financial Risk Depends on Social Context

While testosterone is known to drive sexual behavior, does testosterone level influence risky financial decisions? We show that testosterone is differentially associated with decision making depending on the context: higher testosterone predicts less tolerance of social unfairness in negotiations, but predicts greater risk aversion in economic decisions made independently.


Steven J. Stanton, O'Dhaniel Mullette-Gillman , Crystal Reeck, Charlotte Mabe, Kevin S. LaBar, and Scott A. Huettel (2013) ,"Sex Hormones & Economic Decisions: the Effect of Testosterone on Financial Risk Depends on Social Context", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Steven J. Stanton, Oakland University, USA
O'Dhaniel Mullette-Gillman , National University of Singapore, Singapore
Crystal Reeck, Columbia University, USA
Charlotte Mabe, Duke University, USA
Kevin S. LaBar, Duke University, USA
Scott A. Huettel , Duke University, USA


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More


So-Bad-It’s-Good: When Consumers Prefer Bad Options

Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA

Read More


C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?

Chen Wang, Drexel University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.