Sex As Power: Attractive Women Link Sexuality and Power For Personal Gain

Four studies uncovered a relation between women’s physical attractiveness and their internalization of the link between personalized power–sex appeal. More (vs. less) attractive women felt stronger personalize power, endorsed sexual leveraging for acquiring/restoring power, and attempted to boost their attractiveness via products that enhance sex appeal when feeling powerless.


Carlos J. Torelli, Chiraag Mittal, and Kathleen Vohs (2013) ,"Sex As Power: Attractive Women Link Sexuality and Power For Personal Gain", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Carlos J. Torelli, University of Minnesota, USA
Chiraag Mittal, University of Minnesota, USA
Kathleen Vohs, University of Minnesota, USA


NA - Advances in Consumer Research Volume 41 | 2013

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