Sex As Power: Attractive Women Link Sexuality and Power For Personal Gain
Four studies uncovered a relation between women’s physical attractiveness and their internalization of the link between personalized power–sex appeal. More (vs. less) attractive women felt stronger personalize power, endorsed sexual leveraging for acquiring/restoring power, and attempted to boost their attractiveness via products that enhance sex appeal when feeling powerless.
Citation:
Carlos J. Torelli, Chiraag Mittal, and Kathleen Vohs (2013) ,"Sex As Power: Attractive Women Link Sexuality and Power For Personal Gain", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Carlos J. Torelli, University of Minnesota, USA
Chiraag Mittal, University of Minnesota, USA
Kathleen Vohs, University of Minnesota, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry
Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University
Featured
How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption
Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College
Featured
N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment
Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln