Crowdfunding to Make a Difference: the Role of Choice in Funding Social Ventures

Using data from Kickstarter.com, we demonstrate a U-shaped relationship between the number of choices offered to contributors and funding of social ventures. We use laboratory data to explain this departure from the choice-overload hypothesis, finding that venture type (social versus non-social) shifts decision making from rational/economic to intuitive/behavioral approaches.



Citation:

Scott Sonenshein, Michal Herzenstein, and Utpal Dholakia (2013) ,"Crowdfunding to Make a Difference: the Role of Choice in Funding Social Ventures ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Scott Sonenshein, Rice University, USA
Michal Herzenstein, University of Delaware, USA
Utpal Dholakia, Rice University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More

Featured

O9. The Role of Numerical Identification in Customer Reaction toward Service Failure

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals

Hristina Nikolova, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.