Crowdfunding to Make a Difference: the Role of Choice in Funding Social Ventures
Using data from Kickstarter.com, we demonstrate a U-shaped relationship between the number of choices offered to contributors and funding of social ventures. We use laboratory data to explain this departure from the choice-overload hypothesis, finding that venture type (social versus non-social) shifts decision making from rational/economic to intuitive/behavioral approaches.
Scott Sonenshein, Michal Herzenstein, and Utpal Dholakia (2013) ,"Crowdfunding to Make a Difference: the Role of Choice in Funding Social Ventures ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Scott Sonenshein, Rice University, USA
Michal Herzenstein, University of Delaware, USA
Utpal Dholakia, Rice University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels
Rishad Habib, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada
A Complete Consumer Journey: Tracking Motivation in the Marketplace
Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA