Investigating Deliberative and Spontaneous Inferences As Outcomes of Associative Learning With High Versus Low Contingency Awareness

This research approaches associative learning as a potent process that can include various inferences drawn from co-occurring stimuli. Conventional EC procedures are used to activate inferences. With high contingency awareness both deliberative and spontaneous inferences are present: They prove largely unrelated with independent effects on brand attitudes, suggesting separate systems.



Citation:

Bryan Gibson, Chris T. Allen, Douglas R. Ewing, Frank R. Kardes, and Christopher Redker (2013) ,"Investigating Deliberative and Spontaneous Inferences As Outcomes of Associative Learning With High Versus Low Contingency Awareness", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Bryan Gibson, Central Michigan University, USA
Chris T. Allen, University of Cincinnati, USA
Douglas R. Ewing, Bowling Green State University, USA
Frank R. Kardes, University of Cincinnati, USA
Christopher Redker, Ferris State University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Round It Up: Preference Exists for Rounded Totals (PERT)

Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy

Read More

Featured

C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More

Featured

When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews

Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.