How Do Predictions Affect Accuracy Perceptions? the Role of Depth of Information Analyses

Authors demonstrate that when a probability prediction is higher (vs. lower), consumers infer that the prediction is more accurate as it signals that the forecaster has conducted a more in depth analysis of the available information. Consequently, the forecaster is also judged as more reliable. Moderators and consequences are studied.


Rajesh Bagchi and Elise Chandon Ince (2013) ,"How Do Predictions Affect Accuracy Perceptions? the Role of Depth of Information Analyses ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Rajesh Bagchi, Virginia Tech, USA
Elise Chandon Ince, Virginia Tech, USA


NA - Advances in Consumer Research Volume 41 | 2013

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