Towards Understanding Creative Ingenuity in Dire Situations

We examine how dire situations that make death salient, impact creative ingenuity. We show in the field and the lab that mortality salience hampers divergent thinking and dampens the quality of ideas generated. In addition, contrary to common beliefs, individuals with high (moderate) internal locus-of-control are more (less) negatively affected.


Haiyang Yang and Amitava Chattopadhyay (2013) ,"Towards Understanding Creative Ingenuity in Dire Situations ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Haiyang Yang, Johns Hopkins University, USA
Amitava Chattopadhyay, INSEAD, Singapore


NA - Advances in Consumer Research Volume 41 | 2013

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