The Light Side of Creativity: an Ethical Mindset Boosts Individual Creativity, a Moral Mindset Fosters Group Creativity

Recent research revealed a dark side of creativity (e.g., Gino & Ariely, 2011), establishing that creativity can compromise ethical behavior. In two studies, we flip this perspective to show that creators with an ethical or a moral mindset enjoy a creative advantage. “Good”, then, can also boost creativity.



Citation:

Anne-Laure Sellier and Darren Dahl (2013) ,"The Light Side of Creativity: an Ethical Mindset Boosts Individual Creativity, a Moral Mindset Fosters Group Creativity ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Anne-Laure Sellier, HEC Paris, France
Darren Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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