Powerful People Think Differently: Power and Reliance on Associative Knowledge in Consumption Contexts

We provide deeper insights into the knowledge structures on which powerful and powerless consumers rely on when making judgments and decisions. To do so, we make a distinction between associative (i.e. implicit) and propositional (i.e. explicit) knowledge and posit that powerful people rely more heavily on associative knowledge than powerless people.



Citation:

Hendrik Slabbinck and Mario Pandelaere (2013) ,"Powerful People Think Differently: Power and Reliance on Associative Knowledge in Consumption Contexts", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Hendrik Slabbinck, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions

Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Featured

Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time

Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.