The Effects of Assortment Organization and Labeling on Healthy Choice: the Scoop From an Ice Cream Store Experiment

Environmental cues can have strong effects on people’s decisions. In a two-phase field experiment conducted at an ice-cream store, we investigate the impact of categorization and traffic light labeling on choice. Results show that organizing the assortment and labeling the flavors in specific ways shift consumers’ choices towards healthy options.



Citation:

Ralf van der Lans, Anirban Mukhopadhyay, and Ashley Y. H. To (2013) ,"The Effects of Assortment Organization and Labeling on Healthy Choice: the Scoop From an Ice Cream Store Experiment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Ralf van der Lans, Hong Kong University of Science and Technology, Hong Kong, China
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, Hong Kong, China
Ashley Y. H. To, Hong Kong University of Science and Technology, Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

M9. Exploring Historical Nostalgia and its Relevance to Consumer Research

Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Featured

Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products

Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA

Read More

Featured

Immigration, Abortion, and Gay Marriage – Oh My!

TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.