Of Revelations and Iron Hands: Unexpected Effects of Sensitive Disclosures

We investigate the effect of sensitive disclosures on the impressions one will form of others who made similar disclosures. Using both observational and experimental data, we find that people who disclose a questionable behavior judge others who did the same more harshly as compared to those who did not disclose.



Citation:

Laura Brandimarte, Alessandro Acquisti, and Francesca Gino (2013) ,"Of Revelations and Iron Hands: Unexpected Effects of Sensitive Disclosures", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Laura Brandimarte, Carnegie Mellon University, USA
Alessandro Acquisti, Carnegie Mellon University, USA
Francesca Gino, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing

Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand

Read More

Featured

R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products

Wu Zhiyan, Shanghai University of International Business and Economics
Luo Jifeng, Shanghai Jiao Tong University
Liu Xin, Shanghai University of International Business and Economics

Read More

Featured

E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective

Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.