The Influence of Pride Diagnosticity on Self-Control

We show that certain experiences of pride are more likely to be used as a diagnostic experience for interpreting and proceeding with a subsequent self-control dilemma. Pride is found to increase (versus decrease) self-control when its experience is interpreted as diagnostic of a person’s self-concept (versus goal pursuit progress).



Citation:

Anthony Salerno, Juliano Laran, and Chris Janiszewski (2013) ,"The Influence of Pride Diagnosticity on Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Anthony Salerno, University of Miami, USA
Juliano Laran, University of Miami, USA
Chris Janiszewski, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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