The Spillover Effects of Guilt on Subsequent Preferences For Unrelated Self-Improvement Products
This research explores the spillover effects of guilt on out-of-domain consumption. Participants led to feel guilty (versus sad or neutral) subsequently exhibit preferences for products allowing for self-improvement versus mood-management in unrelated domains. The effect is more pronounced for those with incremental self-views and is mediated by self-improvement motives.
Thomas Allard and Katherine White (2013) ,"The Spillover Effects of Guilt on Subsequent Preferences For Unrelated Self-Improvement Products", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Thomas Allard, University of British Columbia, Canada
Katherine White, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 41 | 2013
Predicting memory-based consumer choices from recall and preferences
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore