The Spillover Effects of Guilt on Subsequent Preferences For Unrelated Self-Improvement Products
This research explores the spillover effects of guilt on out-of-domain consumption. Participants led to feel guilty (versus sad or neutral) subsequently exhibit preferences for products allowing for self-improvement versus mood-management in unrelated domains. The effect is more pronounced for those with incremental self-views and is mediated by self-improvement motives.
Thomas Allard and Katherine White (2013) ,"The Spillover Effects of Guilt on Subsequent Preferences For Unrelated Self-Improvement Products", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Thomas Allard, University of British Columbia, Canada
Katherine White, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 41 | 2013
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Roland Schroll, University of Innsbruck, Austria
J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA