The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information

We show that emotions of the same valence (shame and anger) have different effects on self-control following confrontation with information that is either preference consistent or inconsistent. We argue that when information is perceived as a threat to an individual’s situational self-identity, they self-affirm through counter-argumentation, which boosts subsequent self-control.


DaHee Han, Nidhi Agrawal, Morgan Poor, and Adam Duhachek (2013) ,"The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


DaHee Han, Indiana University, USA
Nidhi Agrawal, University of Washington, USA
Morgan Poor, University of San Diego, USA
Adam Duhachek, Indiana University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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