The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study

This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2 x 2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.


Jacqueline Eastman, Lindsay R. L. Larson, and Tyler Meharg (2013) ,"The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Jacqueline Eastman, Georgia Southern University, USA
Lindsay R. L. Larson, Georgia Southern University, USA
Tyler Meharg, Georgia Southern University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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