Charitable Giving to Controllable Misfortunes: the Role of Deliberation and Victim Identifiability

People are less generous towards the victim of a misfortune when the misfortune is controllable by the victim (vs. uncontrollable). We investigate how generosity toward controllable misfortunes is increased, and show that charitable requests that exclude a victim’s personal information and promote donors’ deliberation will increase giving to controllable misfortunes.


Yoshiko DeMotta, Sankar Sen, and Stephen J. Gould (2013) ,"Charitable Giving to Controllable Misfortunes: the Role of Deliberation and Victim Identifiability", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Yoshiko DeMotta, Fairleigh Dickinson University, USA
Sankar Sen, Baruch College, CUNY, USA
Stephen J. Gould, Baruch College, CUNY, USA


NA - Advances in Consumer Research Volume 41 | 2013

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