The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors
This research examines individuals’ attitudes & intentions toward losing weight and focuses on understanding the maladaptive outcomes of a negative relationship between these attitudes and intentions. Results show that attitudinal ambivalence, self-efficacy, and provision of outcome feedback alleviated the negative effect and improved intentions to try to achieve weight loss goals.
My Bui, Courtney M. Droms, and Georgiana Craciun (2013) ,"The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
My Bui, Loyola Marymount University, USA
Courtney M. Droms, Butler University, USA
Georgiana Craciun, University of Pittsburgh, USA
NA - Advances in Consumer Research Volume 41 | 2013
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA
Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body
Kushagra Bhatnagar, Aalto University, Finland
Jack Tillotson, Liverpool John Moores University
Sammy Toyoki, Aalto University, Finland