Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults

Elder fraud is a growing problem. To study the neurobiology behind consumer vulnerability, we examined brain activation patterns of 32 healthy older adults viewing deceptive and non-deceptive advertisements. Results indicated that decreased activation in a region of the prefrontal cortex critical for complex decision making was associated with greater vulnerability.



Citation:

Brian K. Koestner, William Hedgcock, Kameko Halfmann, and Natalie L. Denburg (2013) ,"Scamming Depression Era Elders: Neuroanatomical Basis For Poor Decision Making Among Older Adults", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Brian K. Koestner, University of Iowa, USA
William Hedgcock, University of Iowa, USA
Kameko Halfmann, University of Iowa, USA
Natalie L. Denburg, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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