The Pursuit of Happiness: Can It Make You Happy?

Research has concluded that the explicit pursuit of happiness is counterproductive. In contrast, in the current research, we find it is possible to increase happiness by explicitly pursuing the goal of happiness. Thus, we suggest an important caveat to prior work on happiness.



Citation:

Kelly Goldsmith, David Gal, Raj Raghunathan, and Lauren Cheatham (2013) ,"The Pursuit of Happiness: Can It Make You Happy? ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Kelly Goldsmith, Northwestern University, USA
David Gal, Northwestern University, USA
Raj Raghunathan, University of Texas at Austin, USA
Lauren Cheatham, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement

Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University

Read More

Featured

Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection

Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge

Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.