Let’S Break Up: the Action of Tearing Decreases Relationship Bonding
Two experiments demonstrate that the concept of relationship is embodied in the physical closeness between objects, and tearing things apart is analogous to the termination of relationship. The effects of tearing are tested in an interpersonal moral judgment task and a negative publicity context.
Citation:
Chun-Ming Yang and Zengxiang Chen (2013) ,"Let’S Break Up: the Action of Tearing Decreases Relationship Bonding", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Chun-Ming Yang, Ming Chuan University, Taiwan
Zengxiang Chen, Nankai University, China
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Featured
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
Featured
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras