Let’S Break Up: the Action of Tearing Decreases Relationship Bonding

Two experiments demonstrate that the concept of relationship is embodied in the physical closeness between objects, and tearing things apart is analogous to the termination of relationship. The effects of tearing are tested in an interpersonal moral judgment task and a negative publicity context.


Chun-Ming Yang and Zengxiang Chen (2013) ,"Let’S Break Up: the Action of Tearing Decreases Relationship Bonding", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Chun-Ming Yang, Ming Chuan University, Taiwan
Zengxiang Chen, Nankai University, China


NA - Advances in Consumer Research Volume 41 | 2013

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