Physical Activity and Food Consumption: the Moderating Role of Dieting Tendency

This research examines the impact of physical activity on dieters’ and nondieters’ food consumption. The empirical findings show that only dieters’ food consumption and choice are significantly affected by physical activity, which is construed as an entitlement justification. Framing physical activity as fun (vs. work) reverses dieters’ food compensation.


Chiu-chi Angela Chang, Ying-ching Lin, and Shu-Fang Cheng (2013) ,"Physical Activity and Food Consumption: the Moderating Role of Dieting Tendency", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Chiu-chi Angela Chang, Central Michigan University, USA
Ying-ching Lin, National Sun Yat-sen University, Taiwan
Shu-Fang Cheng, National Dong Hwa University, Taiwan


NA - Advances in Consumer Research Volume 41 | 2013

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