Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases

We demonstrate that consumers talk more about experiential purchases than material purchases and they derive more happiness from doing so; that taking away the ability to talk about experiences would diminish the enjoyment they bring; and that being given the opportunity to talk about experiences increases the satisfaction they bring.



Citation:

Amit Kumar and Thomas Gilovich (2013) ,"Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Amit Kumar, Cornell University, USA
Thomas Gilovich, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption

Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln

Read More

Featured

O1. Choice, Rejection, and Context Effects

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More

Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.