Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases

We demonstrate that consumers talk more about experiential purchases than material purchases and they derive more happiness from doing so; that taking away the ability to talk about experiences would diminish the enjoyment they bring; and that being given the opportunity to talk about experiences increases the satisfaction they bring.



Citation:

Amit Kumar and Thomas Gilovich (2013) ,"Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Amit Kumar, Cornell University, USA
Thomas Gilovich, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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