Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases

We demonstrate that consumers talk more about experiential purchases than material purchases and they derive more happiness from doing so; that taking away the ability to talk about experiences would diminish the enjoyment they bring; and that being given the opportunity to talk about experiences increases the satisfaction they bring.



Citation:

Amit Kumar and Thomas Gilovich (2013) ,"Talking About What You Did and What You Have: the Differential Story Utility of Experiential and Material Purchases", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Amit Kumar, Cornell University, USA
Thomas Gilovich, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition

Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA

Read More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.