The Effects of Being Envied on Word-Of-Mouth

Envy is a complex emotion that influences behaviors differently depending on whether one is experiencing envy or is the target of the emotion. We demonstrate that being envied decreases one’s tendency to cooperate, and this decreased interest negatively influences willingness to share valuable information (i.e., Word-of-Mouth).



Citation:

Y. Jin Youn, Kelly Goldsmith, and Sarah E. Hill (2013) ,"The Effects of Being Envied on Word-Of-Mouth ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Y. Jin Youn, Northwestern University, USA
Kelly Goldsmith, Northwestern University, USA
Sarah E. Hill, Texas Christian University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

Read More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy

Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.