The Positive Consequences of Conflict: When a Conflict Mindset Facilitates Choice
Much research has shown that conflict is aversive and increases choice deferral. In contrast, we propose conflict can be beneficial. Four experiments demonstrate that incidental exposure to conflict can activate a conflict mindset, in which people process information more systematically, and thus are better able to confront and resolve choice.
Jennifer Savary, Tali Kleiman, Ran Hassin, and Ravi Dhar (2013) ,"The Positive Consequences of Conflict: When a Conflict Mindset Facilitates Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jennifer Savary, Yale University, USA
Tali Kleiman, New York University, USA
Ran Hassin, Hebrew University of Jerusalem, Israel
Ravi Dhar, Yale University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA