Distractions: Friend Or Foe in the Pursuit of Conscious and Nonconscious Goals?

We examine how conscious and nonconscious goal pursuits diverge when encountering distractions of various types. Three studies demonstrate that resource consuming distractions increase the accessibility and importance of conscious focal goals, but not of nonconscious focal goals, and thereby have an ironic effect of facilitating the pursuit of conscious goals.



Citation:

Eunice Kim Cho, Andrew Mitchell, and Ravi Dhar (2013) ,"Distractions: Friend Or Foe in the Pursuit of Conscious and Nonconscious Goals?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Eunice Kim Cho, Pennsylvania State University, USA
Andrew Mitchell, University of Toronto, Canada
Ravi Dhar, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity

Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More

Featured

Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships

Ankita Kumar, University of Wisconsin - Madison, USA

Read More

Featured

Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift

Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.