Consumption Addiction: a Research Agenda of the Progression From Adaptive to Maladaptive Categories of Consumption Behaviors
Our focus of this roundtable is to develop a research agenda that explicates the process of consumption addiction, including categories of consumption behaviors not usually associated with addiction. We will discuss a taxonomy of consumption addictions and the influence of marketing cues on this process.
Dante M. Pirouz, Hieu Nguyen, Ingrid M. Martin, and Mike Kamins (2013) ,"Consumption Addiction: a Research Agenda of the Progression From Adaptive to Maladaptive Categories of Consumption Behaviors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Dante M. Pirouz, Ivey Business School, Western University, Canada
Hieu Nguyen, California State University Long Beach, USA
Ingrid M. Martin, California State University, Long Beach, USA
Mike Kamins, SUNY-Stony Brook, USA
NA - Advances in Consumer Research Volume 41 | 2013
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
D9. Consumption Closure as a Driver of Positive Word of Mouth
Christina Saenger, Youngstown State University
Veronica Thomas, Towson University