Using Social Software to Evoke Social Reflexivity: the Case of Instagram Photo Sharing Application
This study contributes to an understanding of how social networking websites are encouraging consumers’ reflexive practices. We draw insights from a case study of Instagram, a photo sharing application, and argue that consumer researchers can use this website to evoke informant self-reflexivity, and accumulate richer and more in depth data.
Amandeep Takhar and Pepukayi Chitakunye (2013) ,"Using Social Software to Evoke Social Reflexivity: the Case of Instagram Photo Sharing Application", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Amandeep Takhar, University of Bedfordshire, UK
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
NA - Advances in Consumer Research Volume 41 | 2013
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
The Dark Side of Luxury: The Social Costs of Conspicuous Consumption
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA