Using Social Software to Evoke Social Reflexivity: the Case of Instagram Photo Sharing Application

This study contributes to an understanding of how social networking websites are encouraging consumers’ reflexive practices. We draw insights from a case study of Instagram, a photo sharing application, and argue that consumer researchers can use this website to evoke informant self-reflexivity, and accumulate richer and more in depth data.


Amandeep Takhar and Pepukayi Chitakunye (2013) ,"Using Social Software to Evoke Social Reflexivity: the Case of Instagram Photo Sharing Application", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Amandeep Takhar, University of Bedfordshire, UK
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa


NA - Advances in Consumer Research Volume 41 | 2013

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