Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland

“Consumers’ adventures in Wonderland” reveals the influence of the inner child on behavior. By using a hermeneutic approach, I highlight an aspect of postmodern consumer that has never been studied in consumer research yet and puts forward what we can call “the reign of Homo puer” in consumer society.



Citation:

Mathieu O. Alemany (2013) ,"Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Mathieu O. Alemany, CERGAM, Aix Marseille University, France



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Featured

Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels

Rishad Habib, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada

Read More

Featured

Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity

Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.