Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland
“Consumers’ adventures in Wonderland” reveals the influence of the inner child on behavior. By using a hermeneutic approach, I highlight an aspect of postmodern consumer that has never been studied in consumer research yet and puts forward what we can call “the reign of Homo puer” in consumer society.
Citation:
Mathieu O. Alemany (2013) ,"Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Mathieu O. Alemany, CERGAM, Aix Marseille University, France
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada
Featured
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
Featured
E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective
Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University