Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control

We compare two strategies for coping with social identity threats, specifically focusing on how these influence subsequent self-control. One field study and three experiments reveal that while the two strategies are equally effective in repairing the threatened self, one strategy is more detrimental to consumers’ self-control.



Citation:

Hristina Dzhogleva and Nicole Verrochi Coleman (2013) ,"Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Hristina Dzhogleva, University of Pittsburgh, USA
Nicole Verrochi Coleman, University of Pittsburgh, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Trust No One. Verify Everything: Bitcoin

Mariam Humayun, York University, Canada
Russell W. Belk, York University, Canada

Read More

Featured

A Slack-Based Account of Pain of Payment

Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA

Read More

Featured

Presidential Address

Stacy Wood, North Carolina State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.