Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control
We compare two strategies for coping with social identity threats, specifically focusing on how these influence subsequent self-control. One field study and three experiments reveal that while the two strategies are equally effective in repairing the threatened self, one strategy is more detrimental to consumers’ self-control.
Hristina Dzhogleva and Nicole Verrochi Coleman (2013) ,"Coping With Social Identity Threats: Defending the Self Without Sabotaging Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Hristina Dzhogleva, University of Pittsburgh, USA
Nicole Verrochi Coleman, University of Pittsburgh, USA
NA - Advances in Consumer Research Volume 41 | 2013
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