Postmodern Cultural Complexities: the Two Worlds on Cuba Street

This paper presents an investigation of the cultural worlds on Cuba Street, Wellington New Zealand. The pre-modern culture of Cuba as hijacked by Wellingtonians is shown as a postmodern spectacle. This demonstration of the adoption and adaption of Cuban culture in Cuba Street applies postmodern theory as an analytical framework.


Sharon Schembri and Matthew Ellingsen (2013) ,"Postmodern Cultural Complexities: the Two Worlds on Cuba Street", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Sharon Schembri, University of Texas - Pan American, USA
Matthew Ellingsen, Empathy, New Zealand


NA - Advances in Consumer Research Volume 41 | 2013

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