Postmodern Cultural Complexities: the Two Worlds on Cuba Street

This paper presents an investigation of the cultural worlds on Cuba Street, Wellington New Zealand. The pre-modern culture of Cuba as hijacked by Wellingtonians is shown as a postmodern spectacle. This demonstration of the adoption and adaption of Cuban culture in Cuba Street applies postmodern theory as an analytical framework.



Citation:

Sharon Schembri and Matthew Ellingsen (2013) ,"Postmodern Cultural Complexities: the Two Worlds on Cuba Street", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Sharon Schembri, University of Texas - Pan American, USA
Matthew Ellingsen, Empathy, New Zealand



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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