Towards an Integrative Theory of Anchoring: Evidence For a Selective Accessibility Mechanism Across Anchor Types
Anchoring is thought to be the product of two distinct processes: (a) the anchoring-and-adjustment heuristic, when individuals provide their own anchors; and (b) selective accessibility, when an experiment provides an anchor. The present research uses procedural priming to demonstrate that both processes are more likely complementary than mutually exclusive.
Sophie Chaxel (2013) ,"Towards an Integrative Theory of Anchoring: Evidence For a Selective Accessibility Mechanism Across Anchor Types", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Sophie Chaxel, McGill University, Canada
NA - Advances in Consumer Research Volume 41 | 2013
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