The “Right” Side Can’T Be Bad! Getting on the Good Side of the Shelf

From the perspective of embodied cognition, we examine the effects of a horizontal metaphor on consumer evaluations of stimuli and food products and find evidence to support the notion of right (left) being associated with positive (negative) valence. Findings from three studies are reported.



Citation:

Yoon-Na Cho and Katie Kelting (2013) ,"The “Right” Side Can’T Be Bad! Getting on the Good Side of the Shelf", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Yoon-Na Cho, Villanova University, USA
Katie Kelting, University of Arkansas, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review

Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada

Read More

Featured

The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers

Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC

Read More

Featured

What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity

Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.