Examining Consumers’ Intentions to Purchase Luxury Goods and Counterfeits

This study examines the factors that influence consumers’ intention to purchase luxury goods and counterfeits. Findings confirm product quality, value-expressive attitudes, and social-adjustive attitudes will have significant impact on consumers’ purchase intention. Furthermore, status-consciousness can moderate the relationship between social-adjustive attitudes and purchase intention.


Kuang-peng Hung, Annie Chen, and Norman Peng (2013) ,"Examining Consumers’ Intentions to Purchase Luxury Goods and Counterfeits", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Kuang-peng Hung, Ming Chuan University, Taiwan
Annie Chen, University of Westminster, UK
Norman Peng, University of Westminster, UK


NA - Advances in Consumer Research Volume 41 | 2013

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