Examining Consumers’ Intentions to Purchase Luxury Goods and Counterfeits

This study examines the factors that influence consumers’ intention to purchase luxury goods and counterfeits. Findings confirm product quality, value-expressive attitudes, and social-adjustive attitudes will have significant impact on consumers’ purchase intention. Furthermore, status-consciousness can moderate the relationship between social-adjustive attitudes and purchase intention.


Kuang-peng Hung, Annie Chen, and Norman Peng (2013) ,"Examining Consumers’ Intentions to Purchase Luxury Goods and Counterfeits", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Kuang-peng Hung, Ming Chuan University, Taiwan
Annie Chen, University of Westminster, UK
Norman Peng, University of Westminster, UK


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments

Veronica Thomas, Towson University
Christina Saenger, Youngstown State University

Read More


Uncertain Reward Campaigns Impact Product Size Choices

Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University

Read More


When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap

Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.