Coping Versus Enhancement Motives of Compulsive Buying and Subtyping of Compulsive Buyers
We assessed the heterogeneity of compulsive buyers (CB) based on affective motives of buying: coping and enhancement motives. Latent profile analysis identified three clusters of CB: high coping CB, moderate coping/enhancement CB, and low coping/enhancement buyers. High coping CB cluster had significantly more serious CB problems than the other clusters.
Sunghwan Yi and Roisin O'Connor (2013) ,"Coping Versus Enhancement Motives of Compulsive Buying and Subtyping of Compulsive Buyers", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Sunghwan Yi, University of Guelph, Canada
Roisin O'Connor, Concordia University, Canada
NA - Advances in Consumer Research Volume 41 | 2013
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