Coping Versus Enhancement Motives of Compulsive Buying and Subtyping of Compulsive Buyers

We assessed the heterogeneity of compulsive buyers (CB) based on affective motives of buying: coping and enhancement motives. Latent profile analysis identified three clusters of CB: high coping CB, moderate coping/enhancement CB, and low coping/enhancement buyers. High coping CB cluster had significantly more serious CB problems than the other clusters.



Citation:

Sunghwan Yi and Roisin O'Connor (2013) ,"Coping Versus Enhancement Motives of Compulsive Buying and Subtyping of Compulsive Buyers", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Sunghwan Yi, University of Guelph, Canada
Roisin O'Connor, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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