If You Think I'm Picky, What Gift Will You Give Me?
Three studies explore “picky” gift recipients as a distinct subset of “difficult” recipients. “Picky” recipients, in contrast to “difficult,” have narrow preferences, are more decisive, and are considered snobby. As such, gift givers select cash cards for these “picky” recipients and don’t differentiate between friends and acquaintances in money spent.
Andong Cheng and Margaret G. Meloy (2013) ,"If You Think I'm Picky, What Gift Will You Give Me?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Andong Cheng, Pennsylvania State University, USA
Margaret G. Meloy, Pennsylvania State University, USA
NA - Advances in Consumer Research Volume 41 | 2013
J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management