If You Think I'm Picky, What Gift Will You Give Me?

Three studies explore “picky” gift recipients as a distinct subset of “difficult” recipients. “Picky” recipients, in contrast to “difficult,” have narrow preferences, are more decisive, and are considered snobby. As such, gift givers select cash cards for these “picky” recipients and don’t differentiate between friends and acquaintances in money spent.


Andong Cheng and Margaret G. Meloy (2013) ,"If You Think I'm Picky, What Gift Will You Give Me?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Andong Cheng, Pennsylvania State University, USA
Margaret G. Meloy, Pennsylvania State University, USA


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada

Read More


Don’t Stop! Partitioning Increases Satiation to Food

Cammy Crolic, University of Oxford
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France

Read More


F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

Marwa Gad Mohsen, Babson College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.