Relative National Identification, Oneness and Product Evaluations: a Conceptual Framework

Drawing on self-identity theory and Oneness, we propose a conceptual framework that highlights the role of national identification in product evaluation. Relative National Identification (RNI) – residual identification with one’s country-of-birth adjusted for newly acquired identification with country-of-residence- is examined to study differences in consumer product evaluations.



Citation:

Aditi Grover, Phil Ramsey, and Jeff Foreman (2013) ,"Relative National Identification, Oneness and Product Evaluations: a Conceptual Framework", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Aditi Grover, Plymouth State University, USA
Phil Ramsey, University of New Hampshire, USA
Jeff Foreman, Penn State Harrisburg University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?

Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University

Read More

Featured

P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology

Heejung Park, University of Wyoming, USA

Read More

Featured

Consumers’ Trust in Algorithms

Noah Castelo, Columbia University, USA
Maarten Bos, Disney Research
Donald Lehmann, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.