Embodied Cognition and Social Consumption: Self-Regulating Temperature Through Social Products and Behaviors

Individuals self-regulate lack of interpersonal warmth by substituting physical warmth. Four experiments suggest that physical/psychological temperature act as motivators to self-regulate in order to achieve a “steady state”, that the link between physical and perceived interpersonal temperature is bi-directional, and that consumption behaviors act as a source for self-regulation.



Citation:

Seung Hwan (Mark) Lee, Jeff Rotman, and Andrew W. Perkins (2013) ," Embodied Cognition and Social Consumption: Self-Regulating Temperature Through Social Products and Behaviors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Seung Hwan (Mark) Lee, Colorado State University, USA
Jeff Rotman, Ivey Business School, Western University, Canada
Andrew W. Perkins, Western University, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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