Framing and Sales Promotions: Is Gas Scarce?
Manufacturers routinely use sales-promotions to encourage purchases by consumers. This paper focuses on how the framing of such promotions affects consumers’ perceptions of offer attractiveness and purchase intentions. We compare consumer responses to instant savings framed as a dollar discount, a gasoline gift-card, and a monetary discount framed as non-monetary.
Mazen Jaber and Kylie Goggins (2013) ,"Framing and Sales Promotions: Is Gas Scarce?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Mazen Jaber, Saginaw Valley State University, USA
Kylie Goggins, Saginaw Valley State University, USA
NA - Advances in Consumer Research Volume 41 | 2013
“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions
Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
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Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University
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Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France