Cognition, Culture and Consumption in the Afterlife

The present research uses depth interviews with 57 consumers who recently lost a loved one they believe is now residing in heaven. We examine their views about consumption during eternity. We learn that images range from hedonic pursuits to desires for a more harmonious world, free of materialism and competitiveness.


Elizabeth Hirschman, Russell Belk, and Ayalla Ruvio (2013) ,"Cognition, Culture and Consumption in the Afterlife", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Elizabeth Hirschman, Rutgers University, USA
Russell Belk, York University, Canada
Ayalla Ruvio, Temple University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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