The Impact of Feedback From Other Consumers When Contributing to Brand Pages
Consumers may get feedback from others when participating in brand pages. We implemented a two phases survey to analyze how the likes and comments people get as reactions to their posts impact them. Results show that the number of likes received increases social recognition and the intention to participate again.
Salvador Ruiz de Maya, Maria Sicilia Piñero, and Mariola Palazon Vidal (2013) ,"The Impact of Feedback From Other Consumers When Contributing to Brand Pages", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 347-347.
Salvador Ruiz de Maya, Universidad de Murcia
Maria Sicilia Piñero, Universidad de Murcia
Mariola Palazon Vidal, Universidad de Murcia
E - European Advances in Consumer Research Volume 10 | 2013
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore