The Impact of Feedback From Other Consumers When Contributing to Brand Pages

Consumers may get feedback from others when participating in brand pages. We implemented a two phases survey to analyze how the likes and comments people get as reactions to their posts impact them. Results show that the number of likes received increases social recognition and the intention to participate again.


Salvador Ruiz de Maya, Maria Sicilia Piñero, and Mariola Palazon Vidal (2013) ,"The Impact of Feedback From Other Consumers When Contributing to Brand Pages", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 347-347.


Salvador Ruiz de Maya, Universidad de Murcia
Maria Sicilia Piñero, Universidad de Murcia
Mariola Palazon Vidal, Universidad de Murcia


E - European Advances in Consumer Research Volume 10 | 2013

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