Consider This: the Effects of Recommended Choice Feature Consideration on Brain Activity and Behavior During Consumption and Interpersonal Decisions
We show that explicit instructions to consider higher level, abstract decision attributes can shift choices in favor of these attributes. Moreover, we find that neural systems implicated in intrinsically motivated self-control behavior are also recruited for externally cued consideration of long-term decision outcomes.
Todd Hare, Aidan Makwana, and Silvia Maier (2013) ,"Consider This: the Effects of Recommended Choice Feature Consideration on Brain Activity and Behavior During Consumption and Interpersonal Decisions", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 40-43.
Todd Hare, University of Zurich, Switzerland
Aidan Makwana, University of Zurich, Switzerland
Silvia Maier, University of Zurich, Switzerland
E - European Advances in Consumer Research Volume 10 | 2013
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