Consider This: the Effects of Recommended Choice Feature Consideration on Brain Activity and Behavior During Consumption and Interpersonal Decisions

We show that explicit instructions to consider higher level, abstract decision attributes can shift choices in favor of these attributes. Moreover, we find that neural systems implicated in intrinsically motivated self-control behavior are also recruited for externally cued consideration of long-term decision outcomes.



Citation:

Todd Hare, Aidan Makwana, and Silvia Maier (2013) ,"Consider This: the Effects of Recommended Choice Feature Consideration on Brain Activity and Behavior During Consumption and Interpersonal Decisions", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 40-43.

Authors

Todd Hare, University of Zurich, Switzerland
Aidan Makwana, University of Zurich, Switzerland
Silvia Maier, University of Zurich, Switzerland



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

P10. Omission Bias in the Gain vs. Loss Domain

Jen H. Park, Stanford University, USA

Read More

Featured

O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Featured

From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes

Virginie Brégeon de Saint-Quentin, Ferrandi Paris, the french school of gastronomy
Ophélie Mugel, Chaire SDSC AgroParisTech, Université Paris Est

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.