Brand Name Effect on Consumers’ Willingness-To-Pay For New Versus Recycled Or Remanufactured Products
This research investigates the impact of product category and brand name on consumers’ Willingness-To-Pay for recycled/remanufactured products. Findings show that WTP for recycled versus branded recycled, branded new product varies with the product category. Companies should assess the use of brand depending on products as part of their remanufacturing/recycling strategy.
Leila Hamzaoui and Jonathan Linton (2013) ,"Brand Name Effect on Consumers’ Willingness-To-Pay For New Versus Recycled Or Remanufactured Products ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 327-328.
Leila Hamzaoui, Telfer School of Management, University of Ottawa, Canada
Jonathan Linton, Telfer School of Management, University of Ottawa, Canada
E - European Advances in Consumer Research Volume 10 | 2013
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
Q8. Avatars, Consumers and Possession in Online Gaming
Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA