The Battle of Extrinsic Cues: Just What Does It Take to Convey Quality? a Cross-Country ‘Wine Store’ Experiment

This cross-country study investigates the influence of five extrinsic and one intrinsic product cues on consumer quality and price expectations via a conjoint analysis experimental design. Wine product profiles were presented in a simulated wine store display conducted in Singapore, Australia, Germany, China and the USA.



Citation:

Roberta Veale, Pascale Quester, Michael Proksch , and Ana Valenzuela (2013) ,"The Battle of Extrinsic Cues: Just What Does It Take to Convey Quality? a Cross-Country ‘Wine Store’ Experiment", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.

Authors

Roberta Veale, Adelaide University
Pascale Quester, Adelaide University
Michael Proksch , Christian-Albrechts-Universität Kiel
Ana Valenzuela, Universitat Pompeu Fabra



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions

Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Featured

Accounting For Gains From Discounted Credit

Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA

Read More

Featured

Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.