The Battle of Extrinsic Cues: Just What Does It Take to Convey Quality? a Cross-Country ‘Wine Store’ Experiment

This cross-country study investigates the influence of five extrinsic and one intrinsic product cues on consumer quality and price expectations via a conjoint analysis experimental design. Wine product profiles were presented in a simulated wine store display conducted in Singapore, Australia, Germany, China and the USA.



Citation:

Roberta Veale, Pascale Quester, Michael Proksch , and Ana Valenzuela (2013) ,"The Battle of Extrinsic Cues: Just What Does It Take to Convey Quality? a Cross-Country ‘Wine Store’ Experiment", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.

Authors

Roberta Veale, Adelaide University
Pascale Quester, Adelaide University
Michael Proksch , Christian-Albrechts-Universität Kiel
Ana Valenzuela, Universitat Pompeu Fabra



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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