Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping

Retail managers must create shopping experiences that satisfy customers and are profitable to stores. This paper presents findings from a field study showing how consumers’ goal-directed activities, namely shopping goals and plans, may moderate effects of in-store stimuli on purchase decisions and hence influence both unplanned buying and customer satisfaction.



Citation:

Ana I. A. Costa and Rita Coelho do Vale (2013) ,"Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.

Authors

Ana I. A. Costa , Católica-Lisbon School of Business & Economics
Rita Coelho do Vale, Católica-Lisbon School of Business & Economics



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement

Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece

Read More

Featured

E12. Green versus Premium Choice and Feelings of Pride

Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná

Read More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.