Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping

Retail managers must create shopping experiences that satisfy customers and are profitable to stores. This paper presents findings from a field study showing how consumers’ goal-directed activities, namely shopping goals and plans, may moderate effects of in-store stimuli on purchase decisions and hence influence both unplanned buying and customer satisfaction.



Citation:

Ana I. A. Costa and Rita Coelho do Vale (2013) ,"Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.

Authors

Ana I. A. Costa , Católica-Lisbon School of Business & Economics
Rita Coelho do Vale, Católica-Lisbon School of Business & Economics



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands

Lingrui Zhou, Duke University, USA
Katherine Crain, Duke University, USA
Keisha Cutright, Duke University, USA

Read More

Featured

Finding Happiness in Meaning and Meaning in Happiness: Where, When, and For Whom Happiness and Meaning Converge

Rhia Catapano, Stanford University, USA
Jordi Quoidbach, ESADE Business School, Spain
Cassie Mogilner, University of California Los Angeles, USA
Jennifer Aaker, Stanford University, USA

Read More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.