Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping
Retail managers must create shopping experiences that satisfy customers and are profitable to stores. This paper presents findings from a field study showing how consumers’ goal-directed activities, namely shopping goals and plans, may moderate effects of in-store stimuli on purchase decisions and hence influence both unplanned buying and customer satisfaction.
Citation:
Ana I. A. Costa and Rita Coelho do Vale (2013) ,"Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.
Authors
Ana I. A. Costa , Católica-Lisbon School of Business & Economics
Rita Coelho do Vale, Católica-Lisbon School of Business & Economics
Volume
E - European Advances in Consumer Research Volume 10 | 2013
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