Using the Shopping With Consumers Technique

In this work, we explore how shopping with consumers has been used since it was first articulated (Otnes et al. 1995), including in subsistence marketplaces, with male consumers, in internet contexts, and in longitudinal studies of gift-giving and spectacular retail settings (e.g., Nike Town Chicago).



Citation:

Tina Lowrey, Stacy Neier , Cele Otnes, Carolyn Rivers , Srinivas Venugopal, and Madhubalan Viswanathan (2013) ,"Using the Shopping With Consumers Technique", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.

Authors

Tina Lowrey, Texas at San Antonio
Stacy Neier , Loyola University Chicago),
Cele Otnes, Illinois at Urbana-Champaign
Carolyn Rivers , Loyola University Chicago, USA
Srinivas Venugopal, Illinois at Urbana-Champaign
Madhubalan Viswanathan , Illinois at Urbana-Champaign



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Featured

Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

Read More

Featured

The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.