Using the Shopping With Consumers Technique

In this work, we explore how shopping with consumers has been used since it was first articulated (Otnes et al. 1995), including in subsistence marketplaces, with male consumers, in internet contexts, and in longitudinal studies of gift-giving and spectacular retail settings (e.g., Nike Town Chicago).


Tina Lowrey, Stacy Neier , Cele Otnes, Carolyn Rivers , Srinivas Venugopal, and Madhubalan Viswanathan (2013) ,"Using the Shopping With Consumers Technique", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 35-39.


Tina Lowrey, Texas at San Antonio
Stacy Neier , Loyola University Chicago),
Cele Otnes, Illinois at Urbana-Champaign
Carolyn Rivers , Loyola University Chicago, USA
Srinivas Venugopal, Illinois at Urbana-Champaign
Madhubalan Viswanathan , Illinois at Urbana-Champaign


E - European Advances in Consumer Research Volume 10 | 2013

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